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What Is Web Analytics & What Are Its Limits

Web analytics is the practice of collecting, measuring, and interpreting data about how people find...

The Benefits of Hiring a Consultant Instead of an Agency

When you’re investing in your website or digital strategy, one of the first decisions you’ll face is...

What Are The Benefits Of Owning A Website?

Social platforms are powerful tools, but relying on them as your only online real estate limits your...

Beginner’s Guide to Lead Generation on Websites

A well designed site can attract visitors, guide them toward taking action, and convert them into...

The Beginner’s Guide to WordPress Website Maintenance

If you’re a business owner with a WordPress website, you may not realise how much work goes into...

How to create a trustworthy website

Trust is one of the strongest predictors of conversion rates...

Amazon.co.uk Category Page Structure & SEO 2025

Let's look at how Amazon.co.uk's structure their category pages in 2025...

Tesla Newsletter Design Analysis

In this blog post we look at how Tesla structures their newsletters for a clean, minimalist design...