Ben's Web Service

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What is web analytics & what are its limits

Web analytics is the practice of collecting, measuring, and interpreting data about how people find...

The benefits of hiring a consultant instead of an agency

When you’re investing in your website or digital strategy, one of the first decisions you’ll face is...

What are the benefits of owning a website?

Social platforms are powerful tools, but relying on them as your only online real estate limits your...

Beginner’s guide to lead generation on websites

A well designed site can attract visitors, guide them toward taking action, and convert them into...

The beginner’s guide to WordPress website maintenance

If you’re a business owner with a WordPress website, you may not realise how much work goes into...

How to create a trustworthy website

Trust is one of the strongest predictors of conversion rates...

Amazon.co.uk category page structure & SEO 2025

Let's look at how Amazon.co.uk's structure their category pages in 2025...

Tesla newsletter design analysis

In this blog post we look at how Tesla structures their newsletters for a clean, minimalist design...