SEO migration service

SEO migration service

Move platform, domain or design without losing the Google rankings you’ve worked for.

Protect your organic traffic

Most websites lose traffic after a migration because URLs change, redirects are missed or content gets dropped. We plan, check and monitor every step so your rankings and revenue carry across to the new site.

RATED 5 STARS ON GOOGLE

Ben created my website for me over several sessions of working together. Working him with brilliant as we didn’t just build the website – he also helped me to define my brand values and voice to inform the website content – something I’ve needed to do for a while. The site looks great and I’m excited to continue our work together. Highly recommend Ben to anyone looking for a website refresh and fantastic marketing insights.


Ben was very helpful with my issue and would recommend to anyone.


Really great service. Good communication and very reliable. Would definitely recommend.


What’s included in an SEO migration

Pre-migration SEO audit

We benchmark your current rankings, organic traffic, backlinks and top performing pages, so there is a clear baseline to measure the new site against.

URL mapping & 301 redirects

Every old URL is matched to its new home and given a permanent redirect, so visitors and search engines never hit a dead end.

Content & metadata transfer

Page titles, meta descriptions, headings, internal links, image alt text and structured data are carried across, not rewritten from scratch.

Staging site checks

We crawl the new site before launch to catch broken links, missing pages, noindex tags and redirect chains while they are still easy to fix.

Launch day support

Redirects go live, XML sitemaps are submitted, robots.txt is checked and Search Console and analytics tracking are confirmed on the new site.

Post-launch monitoring

We track indexing, rankings, 404 errors and organic traffic against the pre-migration benchmark, and fix anything that slips.

Based in Brighton & Hove?

If you prefer to meet in person, I can be at the office, or we can grab a coffee in town

How we work

  • AuditCrawl your current site and benchmark rankings, traffic and backlinks
  • MapMatch every old URL to its new home and plan the redirects
  • TestCrawl the staging site and fix issues before launch
  • LaunchPut redirects live, submit sitemaps and check tracking
  • MonitorWatch indexing and rankings in the weeks after launch

Already migrated and lost traffic?

We can audit a finished migration, find missing redirects, lost pages and indexing problems, and put a recovery plan in place to win your rankings back.

SEO migration case study

The Brighton Box Gallery needed a new WooCommerce store without losing its strong Google rankings. We replicated the existing site structure and SEO, mapped 301 redirects to the new pages, and the gallery kept its rankings through the move.

Read the case study
A smartphone and laptop displaying The Brighton Box Gallery website.
Price£75/hr

Frequently asked questions

How much does an SEO migration cost?

Our SEO migration service is charged at £75 per hour. After a free call we’ll give you an estimate of hours based on the size of your website and the type of migration, so there are no surprises.

How many hours does a typical migration take?

A small brochure website with under 50 pages can often be covered in a handful of hours. Larger ecommerce sites with thousands of product and category URLs need more time for mapping and testing. We’ll always agree the estimate with you before starting.

Will I lose rankings when I migrate my website?

Some movement in the first few weeks is normal while Google recrawls your site. With a complete redirect map and careful checks, rankings usually settle back to where they were, and we monitor them closely to catch anything that doesn’t.

What types of migration do you handle?

Platform changes (such as WordPress to Shopify or WooCommerce), domain changes, redesigns that change URLs, HTTPS and hosting moves, and merging several websites into one.

When should I get in touch?

Ideally before the new website is built, so SEO is part of the plan from the start. The earlier we’re involved, the fewer hours are needed to fix things later.

Can you help if we’ve already migrated and traffic has dropped?

Yes. We can audit the migration, find missing redirects, lost pages and indexing problems, and put a recovery plan in place.

Do you work with our developer or agency?

Yes. We can supply the redirect map and SEO checklist to your developer, or implement the changes ourselves on WordPress and Shopify.

What access will you need?

Google Search Console, Google Analytics, access to the current website and CMS, and the staging site before launch.

How long do you monitor after launch?

We recommend at least four to six weeks of monitoring, checking indexing, rankings, 404 errors and organic traffic against the pre-migration benchmark.

Sean, founder of The Brighton Box Gallery said this:

I can’t recommend Ben’s services highly enough. He is a thorough and skilled practitioner who brought a unique sense to creativity to his work with us. Highly recommended.

Plan your migration

Tell us about your move and we’ll send back a free estimate of hours.

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