Blog
Ben’s Web Service has been operating in Brighton & Hove since 2022. We help brands build their website marketing strategy.
How I moved Pussy Home Boutique from WooCommerce to Shopify
Introduction Pussy Home Boutique is an independent shop in the Lanes in Brighton & Hove. I moved everything onto Shopify: the website, the products, the customer and order history, the…
Read MoreWhy one-page websites aren’t great for SEO
One-page websites are quick and neat, but they give search engines one topic, one entry point and one address. Here is why, what to build instead and when one page is fine.
Read MoreDo I need a marketing plan, or just a website?
A website is where customers land; a marketing plan decides who arrives and what they do next. Here is the difference, what a simple plan includes and when a website alone is enough.
Read MoreHow we build Shopify stores with Claude Code in 2026
The setup behind our Shopify builds: local theme development, Git, a written AGENTS.md guide, a custom theme instead of apps, WCAG 2.2 AAA accessibility and careful handling of the live store.
Read MoreHow we build WordPress websites in 2026
The setup behind our sites: local development, Git and GitHub, a lightweight block theme, reusable custom blocks and just three plugins. Plus a free CLAUDE.md template.
Read MoreHow to improve your website using competitor analysis techniques
1. Introduction Building a website from scratch is overwhelming when you do not know what features or content to include. Should the homepage lead with a video or a hero…
Read MoreLovable, generative AI, and why great websites still need expert shaping
Introduction Generative AI tools like Lovable have changed how businesses think about websites, apps, and digital products. They make it possible to move from idea to working prototype faster than…
Read MoreWhy add audio to blog posts. Benefits, accessibility and ROI
Introduction Including an audio version of your blog posts is not just an accessibility upgrade. It is a strategic content investment that improves how your content is consumed, shared, and…
Read MoreWhat are the benefits of owning a website?
In today’s digital first world, having an online presence is required, and what that presence looks like matters. Many entrepreneurs start with Instagram, TikTok, or Facebook because they’re easy, free,…
Read MoreBeginner’s guide to lead generation on websites
What is a lead? A lead is simply someone who shows interest in your business and gives you a way to contact them usually through a form, phone call, or…
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