Google Analytics agency
Set up GA4 properly, fix the tracking that’s gone wrong and get reports you can trust, from a UK web developer you can talk to.
What a Google Analytics agency does
A Google Analytics agency makes sure your website is measuring the right things, then helps you act on what it shows. That means setting up GA4 and Google Tag Manager correctly, tracking the actions that matter (enquiries, calls, purchases), and turning the numbers into plain-English reports. If you’re unsure whether your data can be trusted, or you never got round to moving over from Universal Analytics, this is where we start.
Who we work with
We work with online shops that need their revenue tracked accurately, local service businesses that want to know which marketing brings in calls and enquiries, and small teams who have GA4 installed but don’t trust or use the data. You don’t need a big budget or a technical team, just a website and a question you want answered.
Based in Brighton & Hove?
If you prefer to meet in person, I can be at the office, or we can grab a coffee in town
How we work
- AuditReview your current GA4, Tag Manager and cookie banner setup
- PlanAgree what to measure, from enquiries to sales, and write it down
- ImplementBuild the tracking and test it before it goes live
- CheckCompare GA4 against real orders and enquiries to confirm it adds up
Report
Dashboards and training so you can use the data yourself
Why work with us
Data-driven
We show you exactly how your investment is performing based on data.
Strategy
Understand how your website fits into the larger picture.
Education
We help you develop your website mindset and culture.
Ethical
We set up measurement that respects your visitors’ privacy and consent choices.
Frequently asked questions
Who is this for?
Owner-led businesses whose analytics is missing, broken or not trusted, who want GA4, conversion tracking and consent set up properly and reports they can actually use to make decisions.
Who is this not for?
Large organisations that need data warehousing or complex multi-property attribution, or anyone who only wants a dashboard without fixing the tracking underneath it.
What’s the difference between GA4 and Universal Analytics?
Universal Analytics stopped processing data in 2023. GA4 is built around events rather than page views and sessions, so the setup, reports and terminology are different. If you never migrated, you’ll have no new data from Universal Analytics and need GA4 set up to start measuring again.
How much does Google Analytics setup cost?
Our Google Analytics work is charged at £75 per hour. After a free call we’ll estimate the hours based on your site and what needs tracking, so there are no surprises. A basic GA4 setup is usually much quicker than a full ecommerce tracking build.
How long does it take?
A straightforward GA4 and Tag Manager setup can be live within a few days. Ecommerce tracking, custom events and dashboards take longer, and we always leave time to test before relying on the numbers.
Is Google Analytics GDPR compliant in the UK?
It can be, if it’s set up properly. You need a cookie banner that asks for consent before analytics cookies are set, Google consent mode configured to match, and a privacy policy that explains what you collect. We set all of this up as part of the work.
Can you fix our existing GA4 setup?
Yes. Most projects start with an audit of what’s already there. We find duplicate tags, missing conversions and spam traffic, fix them and tell you what changed, rather than starting again unless it’s the quickest way.
Do you work with Shopify and WooCommerce?
Yes. Once tracking is in place, we check the revenue in GA4 against your store’s own orders so the numbers match. Because we also build websites, we can make the code changes ourselves.
Can you train me to use my own reports?
Yes. We’ll walk through your reports in plain English, show you where to find the numbers you care about, and can build a Looker Studio dashboard so you don’t need to open GA4 every time.
What access will you need?
Editor access to your Google Analytics and Google Tag Manager accounts, and admin access to your website (WordPress, Shopify or other).
Get data you can trust
Tell me about your website and what you want to measure, and I’ll send back a free estimate of hours, with no obligation. I reply personally within one working day.