Competitor Research Reports
See how competing websites structure pages, communicate offers, present pricing, capture leads, and signal trust, so you can make better marketing decisions faster.
Built For Marketing Teams
Marketing teams use these reports to benchmark what’s now expected in their category, spot where their own pages fall short, and find real opportunities to differentiate instead of blending in.
See Sample ReportHow We Gather The Data
- Define the briefWe define the brief by page type, market, area, included phrases, and exclusions.
- Identify competitorsWe identify competitor domains relevant to that brief.
- Qualify pagesWe locally qualify the best live page per domain using sitemap and homepage discovery.
- Sync evidenceWe sync HTML, and where relevant screenshots, from saved competitor pages.
- Analyse & groupWe analyse those pages across the chosen dimensions and group recurring patterns.
Apply 🌿
Learn from the data, develop new tactics, and place yourself ahead of the competition.
Frequently asked questions
How is this different from asking an AI to summarise competitors?
It isn’t a generic AI summary. Every report is built from live competitor domains, verified pages, and synced HTML, with page-type-specific analysis behind it, and findings are evidence-backed with counts and representative source pages, not vague conclusions.
How do you find the competitors included in my report?
We run competitor discovery to find relevant domains for your chosen market, offer, and location, then qualify the best matching page from each one using sitemap and homepage discovery.
What page types can be analysed?
Reports are tailored to page type: product pages, service pages, pricing pages, homepage / landing pages, and blog / resource pages.
What does the report actually analyse?
Messaging & positioning, pricing & offer structure, page structure & components, FAQs & objections, lead capture patterns, and meta titles/descriptions/keywords.
Is this based on a scrape of the whole web?
No. The report is based on selected competitor pages that were verified for your specific brief, not a random scrape of the whole web.
How should I use competitor research well?
Benchmark expectations — see what is now expected in the category.
Spot the gaps — identify where your page is below market expectation.
Differentiate — find opportunities to stand out instead of blending in.
Improve execution — sharpen copy, structure, offers, pricing communication, and trust-building elements.
Prioritise testing — decide what to test next on your key pages.
Take action — turn the report into action across landing, service, pricing, and product pages.
Should I just copy what my competitors are doing?
No — use it to learn from the market, not to clone it.
Directional, not absolute: treat the report as directional benchmark data, not absolute truth.
Inform, don’t copy: use repeated patterns to inform strategy, not to copy exact wording, layouts, or pricing presentation.
A snapshot in time: the report is a snapshot of selected competitor pages within the brief scope.
Combine with judgement: combine it with customer research, internal analytics, and commercial judgement.
Don’t over-read pricing: hidden pricing should not be overinterpreted.
Absence isn’t proof: missing patterns are not proof they never exist in the wider market.
If a pattern doesn’t show up in my report, does that mean no competitor does it?
Not necessarily. The report is a snapshot of selected competitor pages within your brief’s scope, so a missing pattern is not proof it never exists in the wider market.
Can I use the findings with Claude or another AI tool?
Yes. The latest findings are packaged into a Claude-ready Markdown export, so you can turn them into a client-ready report, page blueprint, or action plan.
Why does the competitor area matter so much?
Competitor research is shaped by geography as well as topic. Pricing norms, urgency, trust signals, regulation, and buyer language often change between local, regional, and national markets, so location filters materially affect the report output.
Who is this for?
Agencies building client strategy faster, service businesses refining lead-generation pages, ecommerce brands reviewing product-page merchandising and pricing, and in-house teams benchmarking competitors before a redesign, SEO update, or offer change.
Request Your Competitor Research Report
Tell us the market, page type, and what you want the report to cover, and we’ll get back to you with next steps.