Ecommerce SEO agency

Ecommerce SEO agency

Get your products found by shoppers who are ready to buy, with SEO built around your categories, products and sales.

Turn search traffic into sales

Online stores rarely struggle because of one missing keyword. Rankings slip because category pages compete with filters, product pages reuse manufacturer copy and discontinued products leave dead ends. We fix the structure behind your catalogue so the right pages rank for the searches that lead to orders.

RATED 5 STARS ON GOOGLE

Ben created my website for me over several sessions of working together. Working him with brilliant as we didn’t just build the website – he also helped me to define my brand values and voice to inform the website content – something I’ve needed to do for a while. The site looks great and I’m excited to continue our work together. Highly recommend Ben to anyone looking for a website refresh and fantastic marketing insights.


Ben was very helpful with my issue and would recommend to anyone.


Really great service. Good communication and very reliable. Would definitely recommend.


What’s included in ecommerce SEO

Ecommerce SEO audit

We crawl your store and benchmark rankings, organic revenue and top-selling pages, so every fix is measured against a clear starting point.

Category page optimisation

Collection and category pages are matched to the searches your customers use, with helpful intro copy, clean headings and strong internal links.

Product page SEO

Unique titles, descriptions, image alt text and product schema (price, stock and reviews) so your products stand out in Google Shopping and search results.

Technical SEO for stores

We tame filter and variant URLs, fix duplicate content, handle out-of-stock products and speed up slow product templates.

Content and AI search

Buying guides and FAQs that answer real customer questions, written to be found in Google and cited by AI tools like ChatGPT and Google AI Overviews.

Reporting tied to sales

Monthly reports on rankings, organic traffic and the revenue your store earns from organic search, not vanity metrics.

Based in Brighton & Hove?

If you prefer to meet in person, I can be at the office, or we can grab a coffee in town

How we work

  • AuditRecord your starting rankings, traffic and organic revenue
  • PrioritiseRank fixes by the sales they are likely to bring in
  • OptimiseImprove categories, products and technical issues
  • MeasureTrack rankings and revenue against the benchmark

Grow 🌿

Expand into new categories, content and searches

Ecommerce SEO case study

The Brighton Box Gallery moved to a new WooCommerce store and needed to keep its strong Google rankings. We replicated the existing site structure and SEO, mapped 301 redirects to the new product and category pages, and the gallery kept its rankings through the move.

Read the case study
A smartphone and laptop displaying The Brighton Box Gallery website.
Price£75/hr

Frequently asked questions

How is ecommerce SEO different from regular SEO?

Online stores have hundreds or thousands of category, product and filter pages, so most of the work is structural: deciding which pages should rank, stopping duplicates from competing, and making product pages useful enough to win the click and the sale.

How much does ecommerce SEO cost?

Our ecommerce SEO is charged at £75 per hour. After a free call we’ll give you an estimate of hours based on the size of your catalogue and what needs fixing, so there are no surprises.

How long does ecommerce SEO take to work?

Technical fixes and category page improvements can show movement within a few weeks of Google recrawling your store. Bigger gains in competitive markets usually build over three to six months.

Which platforms do you work with?

Mainly Shopify and WooCommerce, and we can advise on other platforms. Because we also build online stores, we can make the changes ourselves rather than just handing over a report.

Do my product pages need unique descriptions?

Copying the manufacturer’s description means competing with every other store using the same text. We start with your best sellers and highest-margin products, where unique copy makes the most difference.

What happens to products that go out of stock?

It depends on whether they are coming back. Temporarily unavailable products stay live, while discontinued ones are redirected to the closest alternative or category, so you keep their rankings and links.

Can you help my store appear in AI search?

Yes. Clear product information, structured data and helpful buying guides make your store easier for ChatGPT, Google AI Overviews and similar tools to understand and recommend.

Do you guarantee first-page rankings?

No honest agency can guarantee rankings, as Google controls the results. We agree clear goals with you and report openly on rankings, traffic and revenue every month.

What access will you need?

Google Search Console, Google Analytics, and admin access to your store (Shopify or WordPress).

Sean, founder of The Brighton Box Gallery said this:

I can’t recommend Ben’s services highly enough. He is a thorough and skilled practitioner who brought a unique sense to creativity to his work with us. Highly recommended.

Grow your store’s sales

Tell us about your store and we’ll send back a free estimate of hours.

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