UnBarred Brewery: Shopify store
UnBarred is a micro brewery based in Brighton that needed ongoing support with their Shopify website, from theme updates to SEO.
The brief
UnBarred is a micro brewery based in Brighton that needed ongoing support with their Shopify website. The brief covered a mix of design and technical work: updating their Shopify theme, adding custom theme functionality, and improving on-page SEO so more of their pages could work harder for them.
Alongside the theme and SEO work, part of the brief was to look at existing pages and find ways to make them more helpful for visitors, rather than just adding new content for its own sake.
The solution
We updated UnBarred’s Shopify theme and added custom theme functionality, then worked through the site optimising pages to be more helpful and improving on-page SEO. We adjusted meta tags to improve the click through rate from Google for pages with high impressions, and researched new keyword opportunities to target.
More recently, we’ve been focused on improving the ranking of the UnBarred Beer Club page on Google by providing a more helpful user experience: adding FAQs and testimonials, and working on the product story. We’ve also created documentation to help new staff stay on top of the website going forward.
The result
UnBarred’s Shopify store continues to improve, with better on-page SEO, a more helpful Beer Club page, and documentation in place so their team can keep the site up to date as it grows.
Brett, COO & head of marketing at UnBarred Brewery said this:
We’ve been working with Ben on a ad-hoc basis to help fix issues with our website, improve user experience, tweak design and functionality to help make the experience better for our customers. Ben has been great at communicating, ideas, explaining how and why things need to be done and create easy to use guides if we or anyone else ever needs to revisit the work that has been done.