Website improvement tips

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Website improvement tips

Analyse your website’s published pages to uncover missing trust-building content, navigation gaps, and priority pages.

Frequently asked questions

What is a page sitemap?

A page sitemap is an XML file listing your site’s main static pages — pages like About, Services, Contact, FAQs, and Pricing — rather than blog posts, products, or categories. If you open it and see URLs such as yourdomain.com/about, yourdomain.com/services, or yourdomain.com/contact, you’ve got the right file.

How do I find my page sitemap?

Start at yourdomain.com/sitemap.xml — most sites have an index listing several child sitemaps, such as post-sitemap.xml, product-sitemap.xml, and page-sitemap.xml. Look for one named something like /page-sitemap.xml, /pages-sitemap.xml, or /sitemap-pages.xml, and confirm it lists real page URLs rather than blog posts or products. If you can’t find it there, check yourdomain.com/robots.txt — most platforms declare their sitemap location near the top of that file.

Where do I find the page sitemap on WordPress, Shopify, Wix, or other platforms?

On WordPress, look for /page-sitemap.xml for pages, as distinct from /post-sitemap.xml for blog posts. On Shopify, there is a single master /sitemap.xml — look for entries containing /pages/, such as yourdomain.com/pages/about. Wix, Squarespace, Webflow, Weebly, and BigCommerce typically use one /sitemap.xml listing your main pages directly. On Joomla, Drupal, or Magento, check /sitemap.xml for an entry labelled page, cms, or content.

What should I submit to this audit?

The URL of the sitemap that lists your static website pages — not blog posts, products, or categories. This lets the audit identify missing trust-building pages, infer your site’s structure, and recommend the most important navigation improvements. A sitemap listing the wrong content type won’t work with this tool.

Who should use this tool?

SEO professionals auditing technical fundamentals, small business owners, agencies performing fast pre-audit reviews, and site owners looking for clear, actionable fixes without complexity.

What does this tool analyse?

Your page-level URLs from your sitemap, whether trust-critical pages exist or are missing, header and footer priorities for your sector, and suggested high-ROI additions. No crawling or indexing analysis is performed — the tool only evaluates navigation and page gaps.

What does this tool not analyse?

To keep results focused, this audit does not review page content or copy, design, layout, or images, rendering, scripts, or Core Web Vitals, backlinks, rankings, or keyword performance, or traffic and analytics data.

How do I use this audit?

This tool identifies which trust-building pages your site currently has and which may be missing — it doesn’t analyse design, content quality, or keyword usage. Copy your results, paste them into ChatGPT or another AI tool, and ask it to draft a recommended page structure — including titles, section headings, and a short paragraph per section — aimed at building trust and improving first impressions. You can also ask for tone-of-voice suggestions, SEO titles and descriptions, FAQ ideas, calls to action, or navigation label improvements. Review any AI draft for clarity, accuracy, and tone before publishing, then iterate once the pages are live.

Does this tool make changes to my website?

No. This tool only analyses your site and provides recommendations — it does not modify or inject any code.

Are there any usage limits?

To keep the tool fair and reliable for everyone, your page needs to be publicly accessible with a valid head tag, and the tool may pause temporarily during periods of high traffic. If a page can’t be fetched or doesn’t include a valid head element, you’ll see a clear error message explaining why.

Why isn’t my sitemap being detected?

Common causes include the sitemap being blocked or private, missing entirely, protected by a firewall or bot-protection, or requiring authentication or cookies to access.

Is my data stored or logged?

No content is stored long-term — URLs are processed temporarily to generate the analysis and then discarded.

Which AI model is used for analysis?

This tool uses GPT-4.1-nano.

Can I analyse private or staging websites?

Only if the page is publicly accessible — if so, the tool should work as expected.