Ben's Web Service logo, a white cursor icon on a blue background

Ecommerce

Ecommerce web design

Custom Shopify stores that drive sales and grow your brand online: friction removed so customers can buy without thinking, with SEO and analytics built in from day one.

Built for growth

Shopify gives your business ultimate flexibility. It connects seamlessly to modern marketing tools, ERP databases, inventory systems, and shipping providers. This makes order tracking, stock management, and customer marketing completely automatic. Whether you are a small boutique startup or a scaling brand, this technology grows with your revenue without needing a costly rebuild.

RATED 5 STARS ON GOOGLE

Ben created my website for me over several sessions of working together. Working him with brilliant as we didn’t just build the website – he also helped me to define my brand values and voice to inform the website content – something I’ve needed to do for a while. The site looks great and I’m excited to continue our work together. Highly recommend Ben to anyone looking for a website refresh and fantastic marketing insights.


Ben was very helpful with my issue and would recommend to anyone.


Really great service. Good communication and very reliable. Would definitely recommend.


A fully integrated set up

User experience

We conduct industry research and then build your website to solve real human needs.

Graphic design

Our websites are designed to look and feel accessible, to maximise communication.

SEO

Our on-page and technical SEO setup puts you on track for visibility, rankings, and long-term organic growth.

Copywrite

We provide clear and authentic copy that is necessary to stand out amidst the AI-driven market.

Marketing

The website and its pages are built to integrate with marketing campaigns.

Analytics

Our builds are set up for conversion tracking to measure the effectiveness of your website.

Based in Brighton & Hove?

If you prefer to meet in person, I can be at the office, or we can grab a coffee in town

How we work

  • DiscoverUnderstand your business, goals, audience, and what the website needs to achieve
  • PlanDefine page structure, content priorities, keywords and search engine setup
  • DesignCreate layouts, colours, and typography with usability and accessibility in mind
  • BuildBuild the website in Shopify, configure hosting, security, and performance
  • Review & IterateGather feedback, refine the website, and make improvements before launch
  • Launch & SupportLaunch the site and provide ongoing hosting, maintenance, and support

Grow 🌿

After the website build, we will monitor your marketing ecosystem & advise you on how to stay on top of competition.

Shopify theme upgrade for UnBarred Brewery

UnBarred is a micro brewery based in Brighton & Hove that required support with their Shopify website. We updated their Shopify theme, added custom theme functionality, improved on page SEO, and optimised their homepage.

Read more case studies

Our products

Starter Store (Up to 25 Products)Established Boutique (Up to 100 Products) (Recommended)Scale-Up Store (100 – 1,000 Products) (Recommended)Enterprise / High Volume (1,000+ Products) (Recommended)
Includes
  • Customised base theme, styled to your brand
  • Custom theme sections
  • Stakeholder interview
  • Industry research
  • Graphic design
  • Web Content Accessibility Guidelines (WCAG) 2 compliant
  • Logo, colours and fonts applied
  • Product catalogue setup (up to 25 products)
  • Mobile-optimised layout
  • On-page SEO foundations
  • Payment & shipping configuration
  • Google Analytics 4 + Search Console setup
  • Cookie banner installation
  • Contact form
  • Launch QA & cross-browser testing
  • Progress calls / meetings
  • Upgrade to a fuller package later
  • Everything in Starter Store +
  • Fully bespoke theme design & build, not a customised base theme
  • Product catalogue setup (up to 100 products)
  • Conversion-focused UX
  • GDPR privacy policy setup
  • Everything in Established Boutique +
  • Advanced filtering & faceted navigation
  • Bulk product upload & catalogue migration
  • Email marketing integration (Klaviyo)
  • Conversion rate optimisation audit
  • Custom landing page templates for seasonal campaigns
  • Everything in Scale-Up Store +
  • ERP / inventory system integration
  • Multi-currency & multi-language storefronts
  • Custom app development & third-party API integrations
  • Dedicated logistics & fulfilment integration
PricingFrom £2,500£6,500£12,500Please enquire

Starter Store (Up to 25 Products)

Includes

  • Customised base theme, styled to your brand
  • Custom theme sections
  • Stakeholder interview
  • Industry research
  • Graphic design
  • Web Content Accessibility Guidelines (WCAG) 2 compliant
  • Logo, colours and fonts applied
  • Product catalogue setup (up to 25 products)
  • Mobile-optimised layout
  • On-page SEO foundations
  • Payment & shipping configuration
  • Google Analytics 4 + Search Console setup
  • Cookie banner installation
  • Contact form
  • Launch QA & cross-browser testing
  • Progress calls / meetings
  • Upgrade to a fuller package later

Pricing

From £2,500

Established Boutique (Up to 100 Products) (Recommended)

Includes

  • Everything in Starter Store +
  • Fully bespoke theme design & build, not a customised base theme
  • Product catalogue setup (up to 100 products)
  • Conversion-focused UX
  • GDPR privacy policy setup

Pricing

£6,500

Scale-Up Store (100 – 1,000 Products) (Recommended)

Includes

  • Everything in Established Boutique +
  • Advanced filtering & faceted navigation
  • Bulk product upload & catalogue migration
  • Email marketing integration (Klaviyo)
  • Conversion rate optimisation audit
  • Custom landing page templates for seasonal campaigns

Pricing

£12,500

Enterprise / High Volume (1,000+ Products) (Recommended)

Includes

  • Everything in Scale-Up Store +
  • ERP / inventory system integration
  • Multi-currency & multi-language storefronts
  • Custom app development & third-party API integrations
  • Dedicated logistics & fulfilment integration

Pricing

Please enquire

Why work with us

Tailor made

Your Shopify theme and features are built around your products and customers, not squeezed into an off-the-shelf template.

Simplicity

A store that is easy for customers to buy from and easy for you to manage.

Accessibility

Websites should be easy for everyone to use, regardless of ability or device.

Data-driven

We track what matters so you can see how every change affects your sales.

Ben Winter-Leinweber, founder of Ben’s Web Service

Frequently asked questions

Can you connect my store to inventory, ERP and shipping systems?

Yes. Shopify connects to modern marketing tools, ERP databases, inventory systems and shipping providers, so order tracking, stock management and customer marketing run automatically as your store grows.

Who is this for?

Owner-led online stores, mainly in Brighton & Hove, that sell in a competitive market and have outgrown a template or an AI-built store. You want a custom theme built around your products and customers, with SEO and analytics set up from day one, and one expert you deal with directly. If you are just starting out, the Starter Store is a lower-cost way in.

Who is this not for?

Anyone after an unedited template swap, or who doesn’t want to be involved in the build. If your budget is tight, the Starter Store is a lower-cost way in. Very large catalogues with complex integrations are quoted case by case, and a larger team may suit you better if you need one.

Why does your bespoke pricing start at £6,500 + VAT?

Our Starter Store starts from £2,500 + VAT and uses a customised base theme, which keeps the cost down. Established Boutique and above include a fully bespoke theme, not a customised template, which reflects the custom design, UX research and technical setup involved.

Do these pricing packages include my ongoing Shopify subscription?

No — Shopify’s own monthly subscription is billed directly to you by Shopify and is separate from our build fee.

I only have a small budget. Where should I start?

Start with the Starter Store, from £2,500 + VAT. It gives you a professional, mobile-friendly store with SEO foundations, and you can add features or upgrade to a fuller package later, so you only pay for what you need now.

Can I spread the cost of the project?

Yes. Rather than paying everything up front, payments are split into milestones: 30% to start, 40% when the design is signed off, and 30% at launch.

Do you offer monthly payment plans?

For larger projects, we can agree a deposit and then split the balance into equal monthly payments over the build and a few months after launch. Terms are agreed and confirmed in your written quote.

How do you prevent a drop in our Google rankings when changing platforms?

We map every existing URL to its new equivalent, set up 301 redirects, and preserve your metadata and structured data so search engines can re-index the new site without losing existing rankings.

What happens on the initial onboarding call?

Every project starts with a discovery call to understand your goals, brand, and catalogue before any design work begins.

Is full website migration included in the package price?

Product data, customer accounts, and order history migration are included in Established Boutique and above. The Starter Store covers setting up to 25 products; if you have a larger catalogue or order history to move, you can upgrade or we will quote the migration separately.

Can you help migrate my existing store to Shopify from another platform?

Yes, we provide seamless migration services from platforms like WooCommerce, Magento, Wix, and others, ensuring all products, customers, orders, and SEO redirects are carefully mapped and transferred with minimal downtime.

Do you offer ongoing support and maintenance after the Shopify store launch?

Yes, we provide ongoing post-launch support, updates, and maintenance retainers to handle fixes, new features, landing pages, and conversion rate optimization.

Can you help with Shopify apps and third-party integrations?

Yes, we can advise on, install, and configure Shopify apps (like Klaviyo, Recharge, and ERP tools) and build custom API integrations to ensure your systems are fully connected.

Do you provide fully custom Shopify theme design and development?

Yes. Established Boutique and above include a fully bespoke Shopify theme designed and developed around your brand identity and business goals. The Starter Store uses a customised base theme, styled to your brand, rather than a fully bespoke design.

Do you work with Shopify Plus and high-volume merchants?

Yes, we work with Shopify Plus brands, building custom checkout flows, international setups, and integrations for high-volume merchants who need advanced platform capabilities.

How do you optimize the Shopify store to help increase sales?

We design with commercial goals in mind, using proven ecommerce patterns, customer research, and conversion rate optimization strategies to improve website functionality and drive sales.

How long does it take to design and build a Shopify store?

The timeframe varies based on scope and complexity. A bespoke Shopify store typically takes between ten and sixteen weeks, and a Starter Store is usually quicker. Estimated timelines are established during planning.

Brett, COO at UnBarred Brewery said this:

We’ve been working with Ben on an ad-hoc basis to help fix issues, improve user experience, tweak design and functionality to help make the experience better for our customers. Ben has been great at communicating, ideas, explaining and why how things need to be done and create easy to use guides if we or anyone else ever needs to revisit the work that has been done.

Get a free estimate for your ecommerce store

Tell me about your store and I’ll send back a free estimate, with no obligation. I reply personally within one working day.

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