Shopify custom theme development
From theme design, to data integration, we can eliminate friction so your customers can buy without thinking.
Design work that differentiates.
Slice through the AI noise.
Performance design
Balancing brand storytelling with data driven UX/UI design to optimise the customer journey, reduce friction, and maximise conversion rates.
Based in Brighton?
If you prefer to meet in person, I can be at the office, or we can grab a coffee in town
How we work
- DiscoverUnderstand your business, goals, audience, and what the website needs to achieve
- PlanDefine page structure, content priorities, keywords and search engine setup
- DesignCreate layouts, colours, and typography with usability and accessibility in mind
- BuildBuild the website in Shopify, configure hosting, security, and performance
- Review & IterateGather feedback, refine the website, and make improvements before launch
- Launch & SupportLaunch the site and provide ongoing hosting, maintenance, and support
Growth 🌿
After the website build, we will monitor your marketing ecosystem & advise you on how to stay on top of competition.
Shopify theme upgrade for UnBarred Brewery
UnBarred is a micro brewery based in Brighton that required support with their Shopify website. We updated their Shopify theme, added custom theme functionality, improved on page SEO, and optimised their homepage.
Read more case studies
Our products
| Established Boutique (Up to 100 Products) (Recommended) | Scale-Up Store (100 – 1,000 Products) (Recommended) | Enterprise / High Volume (1,000+ Products) (Recommended) | |
|---|---|---|---|
| Includes |
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| Pricing | £6,500 | £12,500 | Please enquire |
Established Boutique (Up to 100 Products) (Recommended)
Includes
- Custom Shopify theme design & build
- Product catalogue setup (up to 100 products)
- Mobile-optimised, conversion-focused UX
- On-page SEO foundations
- Payment & shipping configuration
- GDPR cookie & privacy policy setup
- Google Analytics 4 + Search Console setup
- Launch QA & cross-browser testing
Pricing
£6,500Scale-Up Store (100 – 1,000 Products) (Recommended)
Includes
- Everything in Established Boutique +
- Advanced filtering & faceted navigation
- Bulk product upload & catalogue migration
- Email marketing integration (Klaviyo)
- Conversion rate optimisation audit
- Custom landing page templates for seasonal campaigns
Pricing
£12,500Enterprise / High Volume (1,000+ Products) (Recommended)
Includes
- Everything in Scale-Up Store +
- ERP / inventory system integration
- Multi-currency & multi-language storefronts
- Custom app development & third-party API integrations
- Dedicated logistics & fulfilment integration
Pricing
Please enquireFrequently asked questions
Why does your baseline pricing start at £6,500 + VAT?
Our pricing reflects the level of custom design, UX research, and technical setup involved in every Shopify build — even our smallest package includes a fully bespoke theme, not a customised template.
Do these pricing packages include my ongoing Shopify subscription?
No — Shopify’s own monthly subscription is billed directly to you by Shopify and is separate from our build fee.
How do you prevent a drop in our Google rankings when changing platforms?
We map every existing URL to its new equivalent, set up 301 redirects, and preserve your metadata and structured data so search engines can re-index the new site without losing existing rankings.
What happens on the initial onboarding call?
Every project starts with a discovery call to understand your goals, brand, and catalogue before any design work begins.
Is full website migration included in the package price?
Yes — product data, customer accounts, and order history migration are included as standard in every package.
Can you help migrate my existing store to Shopify from another platform?
Yes, we provide seamless migration services from platforms like WooCommerce, Magento, Wix, and others, ensuring all products, customers, orders, and SEO redirects are carefully mapped and transferred with minimal downtime.
Do you offer ongoing support and maintenance after the Shopify store launch?
Yes, we provide ongoing post-launch support, updates, and maintenance retainers to handle fixes, new features, landing pages, and conversion rate optimization.
Can you help with Shopify apps and third-party integrations?
Yes, we can advise on, install, and configure Shopify apps (like Klaviyo, Recharge, and ERP tools) and build custom API integrations to ensure your systems are fully connected.
Do you provide fully custom Shopify theme design and development?
Yes, we design and develop fully customized Shopify themes tailored to your brand identity and business goals, rather than relying on generic templates.
Do you work with Shopify Plus and high-volume merchants?
Yes, we work with Shopify Plus brands, building custom checkout flows, international setups, and integrations for high-volume merchants who need advanced platform capabilities.
How do you optimize the Shopify store to help increase sales?
We design with commercial goals in mind, using proven ecommerce patterns, customer research, and conversion rate optimization strategies to improve website functionality and drive sales.
How long does it take to design and build a Shopify store?
The timeframe varies based on scope and complexity. A bespoke Shopify store typically takes between ten and sixteen weeks, with estimated timelines established during planning.
Brett, COO at UnBarred Brewery said this:
We’ve been working with Ben on an ad-hoc basis to help fix issues, improve user experience, tweak design and functionality to help make the experience better for our customers. Ben has been great at communicating, ideas, explaining and why how things need to be done and create easy to use guides if we or anyone else ever needs to revisit the work that has been done.