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Ben's Web Service

Shopify theme development

From theme design, to data integration, we can eliminate friction so your customers can buy without thinking.

Shopify logo featuring a green shopping bag with a white stylized 'S' on the front

Built for growth

Our websites are built around your business goals. We configure data tracking and measure key peformance indicators from day one.

Looking for quality?

Unhappy with the low quality results from AI gen tools or templates? Our website builds are custom designed to look, feel and perform much better. You are guaranteed high quality results from our experts.

User experience

We conduct industry research and then build your website to solve real human needs.

Graphic design

Our websites are designed so that they are accessible, to maximise communication.

SEO

Our on-page and technical SEO setup puts you on track for visibility, rankings, and long-term organic growth.

Copywright

We provide clear and authentic copy that is necessary to stand out amidst the AI driven market.

Marketing integrated

The website and it’s pages are built to integrate with socials or Google Ads.

Analytics

Our builds are set up conversion tracking to measure the effectiveness of your website.

Based in Brighton?

If you prefer to meet in person, I can be at the office, or we can grab a coffee in town ☕

We are a proactive service

After the website build, we will monitor your marketing ecosystem & advise you on how to stay on top of competition.

How we work

  • Discover – Understand your business, goals, audience, and what the website needs to achieve
  • Plan – Define page structure, content priorities, keywords, and search engine setup
  • Design – Create layouts, colours, and typography with usability and accessibility in mind
  • Build – Build the website in Shopify, configure hosting, security, and performance
  • Review & Iterate – Gather feedback, refine the website, and make improvements before launch
  • Launch & Support – Launch the site and provide ongoing hosting, maintenance, and support

Website case study

UnBarred, a Brighton-based micro brewery, worked with us to improve their Shopify website through theme updates, custom functionality, and on-page SEO improvements. We increased search visibility by refining meta tags, identifying new keyword opportunities, and improving the Beer Club page UX, alongside redesigning their transactional and automated emails to better support customers and the internal team.

Read more

A smartphone and laptop displaying The UnBarred Brewery Website.

Our products

Website Packages
Website & Hosting Website, Hosting & Analytics Website, Hosting, Analytics & Performance
Includes
  • An Exceptional WordPress Website (3-6 pages)
  • Competitor Research
  • Stock Images
  • Image Design & Optimisation
  • Font & Colour Combinations
  • Website Design Work & Revisions
  • Copy editing
  • Basic SEO setup
  • Designed To Be Accessible
  • Multiple Progress Calls
  • Domain Name
  • Website Hosting & Configuration
  • SSL Certificates
  • Daily Website Backups
  • Malware Scanner
  • Plugins / Theme / WordPress Security Updates
  • Emergency Support (Terms & Conditions Apply)
  • 99.9% Uptime Guarantee
  • 1 Hour Of Website Edits
  • Everything in Website & Hosting +
  • A Brand Interview
  • Advanced SEO Setup
  • Analytics Integration (Search Console, GA4, GTM)
  • Monthly Analytics & SEO Performance Reports
  • Everything in Website, Hosting & Analytics +
  • Conversion Tracking
  • Conversion Optimisation
  • 2 Hours Of Website Edits
Pricing £125/mo £175/mo £225/mo
Min Contract Length 6 months 6 months 6 months
Who's This For? New Businesses Businesses That Want To Measure Progress Businesses Requiring Data Informed Marketing Strategy
Shopify Website packages
Established Boutique (Up to 100 Products) Scale-Up Store (100 - 1,000 Products) Enterprise / High Volume (1,000+ Products)
Includes
  • An exceptional Shopify OS 2.0 store
  • Bespoke custom-tailored premium Shopify Theme
  • Custom Shopify JSON Sections / UI Blocks
  • Dynamic Interactive UI Elements (custom micro-interactions)
  • Stakeholder interview & UX/UI prototyping
  • Competitor & high-converting checkout UX research
  • Premium graphic design & asset layout curation
  • SEO strategy (optimized metadata, schema markup, collections)
  • Copywriting optimization & product page conversion copy
  • WCAG 2.1 AA Compliant checkout & UX layout
  • Google Search Console & Shopify Sitemap setup
  • Google Analytics 4 via native Shopify integration
  • Google Tag Manager custom workspace setup
  • E-commerce Conversion Tracking (Purchases, Add-to-Carts, checkouts)
  • GDPR Cookie Banner & Privacy Policy configuration
  • Consent Mode v2 compliance setup
  • Advanced CRM/ERP integration (HubSpot, Salesforce, Zoho, etc.)
  • Advanced Email Marketing setup (Klaviyo flow integration)
  • Payment Gateway routing (Shopify Payments, PayPal, Klarna/Clearpay)
  • Intelligent shipping profiles & localized tax configurations
  • Bulk data migration, inventory cleanup, and CSV mapping
  • Bi-weekly progress calls & dedicated project workspace
  • Everything in Established Boutique +
  • Advanced multi-level collection filtering & faceted navigation
  • Product variant matrices (visual swatches, custom sizing tables)
  • Built-in product bundling, cross-selling & upselling architecture
  • Multi-currency & localization setup via Shopify Markets
  • Custom landing page templates for paid social/marketing campaigns
  • Everything in Scale-Up Store +
  • Complex live inventory API integration (e.g., NetSuite, SAP, MS Dynamics)
  • B2B Wholesale Channel & custom pricing matrix setup
  • Custom app development & private API pipeline architecture
  • Seamless migration from legacy enterprise ecosystems (Magento, Salesforce Commerce Cloud)
  • Dedicated 3PL / complex logistics automation testing
Pricing £8,500 £12,500 Please enquire

Website & Hosting

Includes:
  • An Exceptional WordPress Website (up to 6 pages)
  • Competitor Research
  • Stock Images
  • Image Design & Optimisation
  • Font & Colour Combinations
  • Website Design Work & Revisions
  • Copy editing
  • Basic SEO setup
  • Designed To Be Accessible
  • Multiple Progress Calls
  • Website Hosting & Configuration
  • SSL Certificates
  • Daily Website Backups
  • Malware Scanner
  • Plugins / Theme / WordPress Security Updates
  • Emergency Support (Terms & Conditions Apply)
  • 99.9% Uptime Guarantee
  • 1 Hour Of Website Edits
Pricing
  • £125 a month
Minimum Contract Length
  • 6 months
Who's This For?
  • New Businesses

Website, Hosting & Analytics

Includes:
  • Everything in Website & Hosting +
  • A Brand Interview
  • Advanced SEO Setup
  • Analytics Integration (Search Console, GA4, GTM)
  • Monthly Analytics & SEO Performance Reports
Pricing
  • £175 a month
Minimum Contract Length
  • 6 months
Who's This For?
  • Businesses That Want To Measure Progress

Website, Hosting, Analytics & Performance

Includes:
  • Everything in Website, Hosting & Analytics +
  • Conversion Tracking
  • Conversion Optimisation
  • 2 Hours Of Website Edits
Pricing
  • £225 a month
Minimum Contract Length
  • 6 months
Who's This For?
  • Businesses Requiring Data Informed Marketing Strategy

Established Boutique (Up to 100 Products)

Includes:
  • An exceptional Shopify OS 2.0 store
  • Bespoke custom-tailored premium Shopify Theme
  • Custom Shopify JSON Sections / UI Blocks
  • Dynamic Interactive UI Elements (custom micro-interactions)
  • Local stakeholder workshops & UX/UI prototyping
  • Competitor & high-converting checkout UX research
  • Premium graphic design & asset layout curation
  • SEO strategy (optimized metadata, schema markup, collections)
  • Copywriting optimization & product page conversion copy
  • WCAG 2.1 AA Compliant checkout & UX layout
  • Google Search Console & Shopify Sitemap setup
  • Google Analytics 4 via native Shopify integration
  • Google Tag Manager custom workspace setup
  • E-commerce Conversion Tracking (Purchases, Add-to-Carts, checkouts)
  • GDPR Cookie Banner & Privacy Policy configuration
  • Consent Mode v2 compliance setup
  • Advanced CRM/ERP integration (HubSpot, Salesforce, Zoho, etc.)
  • Advanced Email Marketing setup (Klaviyo flow integration)
  • UK Payment Gateway routing (Shopify Payments, PayPal, Klarna/Clearpay)
  • Intelligent shipping profiles (UK/International courier rules) & tax configurations
  • Bulk data migration, inventory cleanup, and CSV mapping
  • Bi-weekly progress updates via dedicated project workspace
Pricing
  • £8,500 + VAT

Scale-Up Store (100 - 1,000 Products)

Includes:
  • Everything in Established Boutique +
  • Advanced multi-level collection filtering & faceted navigation
  • Product variant matrices (visual swatches, custom sizing tables)
  • Built-in product bundling, cross-selling & upselling architecture
  • Multi-currency & localization setup via Shopify Markets
  • Custom landing page templates for paid social/marketing campaigns
Pricing
  • £12,500 + VAT

Enterprise / High Volume (1,000+ Products)

Includes:
  • Everything in Scale-Up Store +
  • Complex live inventory API integration (e.g., NetSuite, SAP, MS Dynamics)
  • B2B Wholesale Channel & custom pricing matrix setup
  • Custom app development & private API pipeline architecture
  • Seamless migration from legacy enterprise ecosystems (Magento, Salesforce Commerce Cloud)
  • Dedicated 3PL / complex logistics automation testing
Pricing
  • Please enquire (Bespoke Quote)

Frequently asked questions

Our builds are fully bespoke, high-performance sales engines, not generic templates. This investment covers complete UX research, custom theme architecture, and comprehensive tracking. Every build directly implements advanced conversion features designed to eliminate customer friction.
No, our pricing strictly covers our professional design, development, and integration services. You will pay your standard software subscription fees directly to Shopify. We deliberately map out your features to drastically reduce your reliance on costly app subscriptions.
We execute a rigorous technical SEO migration blueprint to shield your hard-earned organic traffic. Our team maps precise, comprehensive 301 redirect pipelines from every single old URL to your new Shopify paths. We rebuild metadata, submit updated XML sitemaps to Google Search Console, and closely monitor indexing post-launch to ensure zero visibility loss.

During our 30 minute onboarding call we’ll need to learn about your business and any goals / objectives that you have.

Yes, both our Boutique and Scale-Up packages include end-to-end e-commerce migration. We manage the safe extraction and transition of your historical customer accounts, product data, and collection architecture. We systematically clean your existing CSV files to fix format errors and optimize your inventory structure before it hits your new live database.

Brett, COO at UnBarred Brewery said this:

We’ve been working with Ben on a ad-hoc basis to help fix issues with our website, improve user experience, tweak design and functionality to help make the experience better for our customers. Ben has been great at communicating, ideas, explaining how and why things need to be done and create easy to use guides if we or anyone else ever needs to revisit the work that has been done.

Inquire for free