Ta Mill: SEO strategy
Ta Mill are based in Cornwall and offer self catering cottages, lodges and weddings, and we’ve been helping to improve their average click through rate and page rankings through an ongoing SEO strategy.
The brief
Ta Mill are based in Cornwall and offer self catering cottages, lodges and weddings. The brief was to help improve their average click through rate, which was sitting at just 0.3%, along with their page rankings on Google.
Rather than a one-off fix, this meant taking an ongoing approach: identifying where the biggest opportunities were, and steadily working through the site to make pages more likely to be clicked on and to rank higher.
The solution
We identified pages with high impressions but a low click through rate, refined the keyword strategy for each to better match search intent, and crafted more engaging meta descriptions to encourage more clicks from the search results. Afterwards, we added more helpful information to the pages themselves, including FAQs, so visitors who did click through found what they needed.
The result
The results three months later include an average website click through rate lift of 0.7%, and four pages with rankings boosted by 20 positions.
We’ve also started using Hotjar’s recording tool to identify key areas for improvement on both desktop and mobile, and installed a low-effort popup survey that appears on page exit to gather feedback about the pages.
Kamila, website manager at Ta Mill said this:
We acquired a business with existing website that needed updating and some SEO work. Compare to the other companies we have used in the past, our developer Ben has been far and above the best in every area. While updating the website, implementing SEO tasks and fixing errors, Ben has always delivered all projects in timely manner. Nothing is too much trouble for Ben. I definitely recommend Ben to anyone who wants quick work with reasonable cost.