Web Analytics Consultants
We help businesses implement clear, reliable analytics so decisions are based on evidence and not assumptions.
Reliable analytics starts with correct foundations. We ensure tracking is accurate, compliant, and aligned with how your business actually operates.
How We Can Help.
Cookie & Consent Management
- Cookie banner implementation
- Consent mode configuration
- GDPR aligned tracking setup
- Consent testing & validation
Google Analytics 4 (GA4)
- GA4 property setup & configuration
- Event & conversion tracking
- Custom reports & dashboards
- Data validation & accuracy checks
Google Tag Manager (GTM)
- GTM container setup
- Tag & trigger configuration
- Third-party tool integrations
- Clean tag governance
Measurement Strategy
- Defining meaningful KPIs
- Aligning tracking with business goals
- Reducing noise & vanity metrics
- Decision focused analytics
How We Work
- Diagnose – Review current tracking, consent setup, and data quality
- Design – Define what should be measured, why it matters, and what can be ignored
- Implement – Configure cookie banners, Google Analytics 4, and Google Tag Manager safely and cleanly
- Validate – Test data accuracy, consent behaviour, and event firing
- Support – Ongoing monitoring, updates, and guidance (optional retainer)
Analytics Automation & Governance
Analytics systems degrade over time without structure. We design analytics setups that remain understandable, auditable, and trustworthy as your business grows.
- Standardised Google Analytics 4 & Google Tag Manager frameworks
- Clean naming conventions
- Documentation for future teams
- Reduced dependency on guesswork
- Ongoing data quality monitoring
Frequently Asked Questions
What is Google Analytics 4
Google Analytics 4 is a tool that helps you understand how people use your website. It shows where visitors come from, which pages they view, and which actions they take, such as filling in a form or making a purchase. It focuses on understanding behaviour rather than just counting page visits.
What is Google Tag Manager?
Google Tag Manager is a tool that helps manage tracking on your website in a safe and organised way. It allows tracking tools to be added or updated without changing the website code each time. This reduces errors and keeps your website easier to maintain.
What is a cookie banner?
A cookie banner lets visitors know how data is collected on your website. It gives them a clear choice about whether they want to allow tracking. This helps respect user privacy and ensures tracking only happens when permission is given.
What are the limits of this data setup?
Google Tag Manager can only collect data after a visitor gives consent. It cannot see personal information or track people across the internet. It also cannot guarantee that every visit or action will be recorded. Website data is always an estimate, not a perfect record.
Will ad blockers affect my analytics data?
Yes, some visitors use ad blockers or privacy tools that stop tracking from loading. When this happens, their visits and actions will not appear in your reports. This is normal and cannot be avoided. Analytics should be used to understand patterns and trends rather than exact numbers.
Will analytics slow down my website?
Can you fix existing tracking issues?
Yes we can review your current tracking setup and identify problems such as missing data, duplicated tracking, or incorrect reporting. Where possible, we clean up and correct these issues so your data is more reliable.
Is this suitable for small businesses?
Yes, small businesses benefit from clear and simple analytics. We focus on tracking what actually matters and avoid unnecessary complexity. This makes it easier to understand performance and make better decisions.
Do you provide ongoing support?
Websites and tracking tools change over time. We provide ongoing support helps ensure your data stays accurate and continues to reflect how your website is being used.
Do you provide training?
We offer training to help you understand your analytics and use your data with confidence. Training is practical and explained in plain language, so you can apply what you learn straight away.
What level of accuracy and coverage should I expect from website analytics?
Google Analytics 4 and Google Tag Manager only collect data when visitors allow it and when tracking tools are able to load. Cookie consent choices, browser privacy features, and ad blocking tools all affect how much data can be recorded.
For small and medium sized websites in the United Kingdom and Europe, a best case setup usually shows data from around 60 to 75 percent of visitors. This typically requires clear and honest consent messaging, fast loading pages, minimal tracking scripts, and an audience that does not heavily use blocking tools.
In a typical setup, which applies to most businesses, around 40 to 60 percent of visitors are visible in analytics reports. This is normal and still provides enough information to understand trends, compare changes over time, and support decision making.
In a privacy focused scenario, data visibility may drop to around 20 to 40 percent of visitors. This is common for technical or privacy conscious audiences who actively block tracking or decline consent.
It is important to be cautious of any claim that analytics can capture data from 90 to 100 percent of visitors. Modern privacy protections and browser limits make this unrealistic. Analytics is best used to understand patterns and direction, not to record every individual visit.
Case Studies
Ready To Start?
Book in for a free 30 minute discovery call. We will discuss your goals, and how we can help.