Learning Hub
Building a website yourself? Here are some resources that might help !
User Experience (UX)
User experience (UX) is how a user interacts with and experiences a product, system or service. It includes a person’s perceptions of utility, ease of use, and efficiency.
- Don’t Make Me Think – Steve Krug
- Forms That Work: Designing Web Forms for Usability – Caroline Jarrett & Gerry Gaffney
- Rocket Surgery Made Easy: The Do It Yourself Guide to Finding & Fixing Usability Problems – Steve Krug
- Measuring The User Experience: Collecting, Analysing and Presenting Usability Metrics – Tom Tullis & Bill Albert
- About Face: The Essentials of Interaction Design – Alan Cooper, Robert Reimann, David Cronin (chapters 1-7)
Cascading Style Sheets (CSS)
Cascading Style Sheets (CSS) is a style sheet language used for specifying the presentation and styling of a document written in a markup language such as HTML or XML (including XML dialects such as SVG, MathML or XHTML).
Shopify
- Shopify SEO: How to find, attract, and convert buyers from Google Search – LOGEIX
WordPress
WordPress (WP, or WordPress.org) is a web content management system.
Search Engine Optimisation (SEO)
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
Marketing
- This is Marketing: you can’t be seen until you learn to see – Seth Godin
- The Ultimate Guide To Digital Marketing – DigitalMarketer
Web Analytics
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage.
Conversion Rate Optimisation
Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take a desired action (such as buying a product or leaving contact details).
- You Should Test That: conversion optimization for more leads, sales and profit or the art and science of optimized marketing – Chris Goward
- Making Websites Win: apply the customer-centric methodology that has doubled the sales of many leading websites – Dr Karl Blanks & Ben Jesson
Digital Products
A digital product designer identifies an existing problem, offers the best possible solution, and launches it to a market that demonstrates demand for the particular solution.
- The Mom Test (how to talk to customers and learn if your business is a good idea when someone is lying to you) – Rob Fitzpatrick
Public Relations & Communication
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.
- Cutlip & Centers Effective Public Relations (eleventh edition) – Glen M. Broom & Bey-Ling Sha
- The Dynamics Of Persuasion, Communication & Attitudes in the 21st Century (6th Ed) – Richard M Perloff
Content Strategy
- Letting Go of the Words: Writing Web Content That Works – Ganice Redish
- The Content Strategy Toolkit, Methods Guidelines & Templates For Getting Content Right – Meghan Casey