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Building a website yourself? Here are some resources that might help !
Contents
User Experience
Cascading Style Sheets (CSS)
Shopify
WordPress
Search Engine Optimisation (SEO)
Marketing
Web Analytics
Conversion Rate Optimisation (CRO)
Website Performance
Digital Products
Public Relations & Business Communication
User Experience (UX)
Don’t Make Me Think – Steve Krug
Letting Go of the Words: Writing Web Content That Works – Ganice Redish
Forms That Work: Designing Web Forms for Usability – Caroline Jarrett & Gerry Gaffney
Rocket Surgery Made Easy: The Do It Yourself Guide to Finding & Fixing Usability Problems – Steve Krug
Measuring The User Experience: Collecting, Analysing and Presenting Usability Metrics – Tom Tullis & Bill Albert
About Face: The Essentials of Interaction Design – Alan Cooper, Robert Reimann, David Cronin (chapters 1-7)
Nielsen Norman Group (NNG) reports
Nielsen Norman Group Youtube
Cascading Style Sheets (CSS)
Why Product Designers (UX/UI) should be using a 8pt grid system | Tutorial and Template
Learn CSS Grid The Easy Way
Using REM and Clamp to build BETTER Website Responsiveness – Fonts Margins Paddings Tutorial
Shopify
Shopify SEO: How to find, attract, and convert buyers from Google Search – LOGEIX
Intro to Templates & Metafields – Shopify Beginners Tutorial
Shopify 2.0 Metafields Tutorial (Real Store Examples)
WordPress
Local WordPress
Optimising images with Elementor
Removing page titles with Hello Theme
Elementor Layout optimisation best practices
Settings up global styling with Elementor
Breakpoints in Elementor
Search Engine Optimisation (SEO)
The ultimate guide to SEO | Ethan Smith (Graphite)
Ahrefs Youtube Channel
Marketing
This is Marketing: you can’t be seen until you learn to see – Seth Godin
The Ultimate Guide To Digital Marketing – DigitalMarketer
Web Analytics
Google Analytics 4
Google Tag Manager
Google Search Console
CookieYes
Google Analytics 4 Setup With Google Tag Manager | GA4 Setup
Hotjar
Conversion Rate Optimisation
The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon) 200K users before testing is worthwhile
You Should Test That: conversion optimization for more leads, sales and profit or the art and science of optimized marketing – Chris Goward
Making Websites Win: apply the customer-centric methodology that has doubled the sales of many leading websites – Dr Karl Blanks & Ben Jesson
Website Performance
What is Cloudflare
Digital Products
Lenny’s Podcast Youtube Channel
Content Strategy Insights Youtube Channel
Public Relations & Communication
The AMEC Framework for measuring business communication
PESO (Paid Earned Shared Owned) Model
Cutlip & Centers Effective Public Relations (eleventh edition) – Glen M. Broom & Bey-Ling Sha
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