Ben's Web Service

Learning Hub

Building a website yourself? Here are some resources that might help !

User Experience (UX)

  • Don’t Make Me Think – Steve Krug
  • Letting Go of the Words: Writing Web Content That Works – Ganice Redish
  • Forms That Work: Designing Web Forms for Usability – Caroline Jarrett & Gerry Gaffney
  • Rocket Surgery Made Easy: The Do It Yourself Guide to Finding & Fixing Usability Problems – Steve Krug
  • Measuring The User Experience: Collecting, Analysing and Presenting Usability Metrics – Tom Tullis & Bill Albert
  • About Face: The Essentials of Interaction Design – Alan Cooper, Robert Reimann, David Cronin (chapters 1-7)

Shopify

  • Shopify SEO: How to find, attract, and convert buyers from Google Search – LOGEIX

Marketing

  • This is Marketing: you can’t be seen until you learn to see – Seth Godin
  • The Ultimate Guide To Digital Marketing – DigitalMarketer

Conversion Rate Optimisation

  • You Should Test That: conversion optimization for more leads, sales and profit or the art and science of optimized marketing – Chris Goward
  • Making Websites Win: apply the customer-centric methodology that has doubled the sales of many leading websites – Dr Karl Blanks & Ben Jesson

Website Performance

Public Relations & Communication

  • Cutlip & Centers Effective Public Relations (eleventh edition) – Glen M. Broom & Bey-Ling Sha

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