Learning hub
This page is a curated collection of recommended resources, tools, and thought leaders across web design, development, SEO, analytics, and digital strategy. It’s intended to help business owners and website professionals deepen their understanding, make better decisions, and learn from practitioners with proven experience.
Page contents
- Accessibility
- Business Development
- Cascading Style Sheets (CSS)
- Content strategy
- Conversion rate optimisation (CRO)
- Product design & research
- Public relations & business communication
- Software Engineering
- Search engine optimisation (SEO)
- Shopify
- User experience
- Web analytics
- Website performance
- WordPress
Accessibility
Web accessibility means designing and developing websites so that everyone, including people with disabilities, can perceive, understand, navigate, and interact with the web effectively.
- Web Content Accessibility Guidelines 🌐
- WAVE Web Accessibility Evaluation Tool 🌐
- ARIA Roles 🌐
- How A Screen Reader User Surfs The Web 🌐
- Inclusive Design For Organisations, Prof. Jonathan Hassell
- The WebAIM Million – The 2025 report on the accessibility of the top 1,000,000 home pages 🌐
- UK disability statistics: Prevalence and life experiences 🌐
Business Development
- DO/ PROTECT/ Legal advice for startups – Johnathan Rees
Cascading Style Sheets (CSS)
Cascading Style Sheets (CSS) is a style sheet language used for specifying the presentation and styling of a document written in a markup language such as HTML or XML (including XML dialects such as SVG, MathML or XHTML).
Content strategy
Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical communication.
- Content Strategy Insights Youtube Channel 🌐
- Letting Go of the Words: Writing Web Content That Works – Ganice Redish
- MozCon 2015 – 03 – How To Do Content Strategy (Probably) with Kristina Halvorson 🌐
- The Core Model: Designing Inside Out for Better Results – Ida Aalen 🌐
- The Content Strategy Toolkit, Methods Guidelines & Templates For Getting Content Right – Meghan Casey
Conversion rate optimisation
Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take a desired action (such as buying a product or leaving contact details).
- The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon) 200K users before testing is worthwhile
- You Should Test That: conversion optimization for more leads, sales and profit or the art and science of optimized marketing – Chris Goward
- Making Websites Win: apply the customer-centric methodology that has doubled the sales of many leading websites – Dr Karl Blanks & Ben Jesson
- Dotcom Secrets: The underground playbook for growing your company online – Russell Brunson
Product design & research
A digital product designer identifies an existing problem, offers the best possible solution, and launches it to a market that demonstrates demand for the particular solution.
- Lenny’s Podcast Youtube Channel 🌐
- The Mom Test (how to talk to customers and learn if your business is a good idea when someone is lying to you) – Rob Fitzpatrick
- This is Marketing: you can’t be seen until you learn to see – Seth Godin
- The Ultimate Guide To Digital Marketing – DigitalMarketer
Public relations & communication
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.
- The AMEC Framework for measuring business communication 🌐
- PESO (Paid Earned Shared Owned) Model 🌐
- Spin Sucks podcast (with Gini Dietrich) 🌐
- Cutlip & Centers Effective Public Relations (eleventh edition) – Glen M. Broom & Bey-Ling Sha
- The Dynamics Of Persuasion, Communication & Attitudes in the 21st Century (6th Ed) – Richard M Perloff
- PRovoke Media podcast 🌐
- PRMoment podcast 🌐
- Public Relations and Communications Association Youtube Channel 🌐
- Edelman Trust Barometer Report 2025 🌐
Software Engineering
- Vibe Coding: Building production-grade software with genai, chat, agents, and beyond – Gene Kim & Steve Yegge
Search engine optimisation (SEO)
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
Shopify
Shopify is an e-commerce platform that allows individuals and businesses to create, manage, and scale online stores. It provides tools for website design, product management, payment processing, inventory tracking, marketing, and analytics.
- Shopify SEO: How to find, attract, and convert buyers from Google Search – LOGEIX
- Intro to Templates & Metafields – Shopify Beginners Tutorial 🌐
- Shopify 2.0 Metafields Tutorial (Real Store Examples) 🌐
User experience (UX)
User experience (UX) is how a user interacts with and experiences a product, system or service. It includes a person’s perceptions of utility, ease of use, and efficiency.
- Don’t Make Me Think – Steve Krug
- Forms That Work: Designing Web Forms for Usability – Caroline Jarrett & Gerry Gaffney
- Rocket Surgery Made Easy: The Do It Yourself Guide to Finding & Fixing Usability Problems – Steve Krug
- Measuring The User Experience: Collecting, Analysing and Presenting Usability Metrics – Tom Tullis & Bill Albert
- About Face: The Essentials of Interaction Design – Alan Cooper, Robert Reimann, David Cronin (chapters 1-7)
- Nielsen Norman Group (NNG) reports 🌐
- Nielsen Norman Group YouTube 🌐
- The Design Of Everyday Things – Don Norman
Web analytics
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage.
Website performance
WordPress
WordPress (WP, or WordPress.org) is a web content management system.