Generative Engine Optimization
Improving brand visibility & sentiment in AI generated results engines.
What's GEO?
Generative Engine Optimization (GEO) is the practice of structuring, writing, and tagging content so that generative AI systems — which summarize or answer questions — can easily find, understand, and reference your content when generating responses.
Why Improve GEO?
- AI generated technology is now seen at the top of Google search results, and systems like ChatGPT are increasingly being used as search engines. First brand interactions are now happening through this new technology.
- To ensure your brand’s content is cited or referenced inside those AI-generated answers.
- To increase your share of AI visibility (SAIV) — how often your brand is named in AI outputs.
Worldwide Search Engine Usage
| Search Platform | Global Market Share (2025) |
|---|---|
| 93.57% | |
| Bing | 4.10% |
| Yahoo! | 1.35% |
| DuckDuckGo | 0.73% |
| ChatGPT | 0.25% |
How Our Team Can Help
GEO Audits
We’ll see how your brand performs in AI search engines and identify key areas for improvement.
Content Audits
We’ll look at your existing content and optimise it for AI search engines.
Technical Implementation
We can make your website content easily accessible to AI crawlers and embeddings systems.
Visibility
Let’s analyse your website’s structure, linking & other key elements.
Progress Tracking
We can revise this and
Click Through Rate
We’ll revise optimise your page meta tags.
Frequently Asked Questions
What Is Search Engine Optimisation (SEO)
SEO is the process of improving a website’s visibility on search engines like Google. It involves optimising content, improving site structure, and building backlinks to rank higher in search results. SEO helps attract organic traffic by targeting relevant keywords and enhancing user experience.
When Will I See SEO Results
Most businesses begin to see initial results within 3-6 months, while more substantial improvements may take 6-12 months or longer. The timeline varies based on factors such as competition, market trends, and the current state of your website. Websites undergoing major changes—such as code updates, migrations, or editorial adjustments—may experience delays. In highly competitive industries, achieving higher rankings through SEO typically requires more time and effort.
What Tools Do You Use For SEO?
- Google Keyword Planner – for identifying new keyword opportunities.
- Google Search Console – for tracking the performance of pages and keywords.
- Google Analytics – identifying weak areas of the website.
- Hotjar – Analysing user interaction with the website. Installing surveys to gather feedback and user requirements.
Can I Do SEO Myself?
You can do SEO, but it’s a good idea to go with a team with expertise for advanced strategies, and faster results. They handle the work while you focus on your business, with specialists covering every aspect of SEO.
Is SEO An Ongoing Process?
The internet is constantly changing and so to are your customers needs and preferences. We recommend that you keep in touch with your customer base at all times, revising your website content and experience. SEO is a competitive process so it’s a good idea to see how other businesses are positioning themselves.
How Do I Get Started?
Contact us via for a free consultation. We will discuss your business goals, analyse your website, and develop a customised SEO strategy using the user-centred approach.
What We Don't Offer
- International SEO
- Blog Post Copy
Deliverables
- GEO & Content Audits
- Content structure: Checks how well content is organized and easy to understand for AI (headings, bullet points, semantic HTML).
- Accuracy & authority: Ensures content is factual, up-to-date, and backed by credible sources with clear authorship.
- Brand recognition: Confirms your brand identity is consistent and recognizable across your site.
- Citations & references: Evaluates how likely your site is to be cited as a trusted source by AI systems.
- Content Updates
- Technical Implementation
- Technical setup: Reviews site foundations like crawlability, speed, and structured data to ensure AI and search engines can easily access and understand your content.
Our Clients
Case Studies
Ready To Start?
Book in for a free 30 minute discovery call. We’ll discuss your goals, and how we can help.