Ben's Web Service

Generative Engine Optimization Service

Improving brand visibility & sentiment in AI generated results engines.

What's GEO?

Generative Engine Optimization (GEO) is the practice of structuring, writing, and tagging content so that generative AI systems — which summarize or answer questions — can easily find, understand, and reference your content when generating responses.

Why Improve GEO?

  • AI generated technology is now seen at the top of Google search results, and systems like ChatGPT are increasingly being used like search engines. First brand interactions are now happening through this new technology.
  • To ensure your brand’s content is cited or referenced inside those AI-generated answers.
  • To increase your share of AI visibility (SAIV) — how often your brand is named in AI outputs.

Search Engines By Market Share

Search Platform Global Market Share (2025)
Google 93.57%
Bing 4.10%
Yahoo! 1.35%
DuckDuckGo 0.73%
ChatGPT 0.25%

Research credit goes to https://breaktheweb.agency/seo/ai-seo-statistics/

Our Services

GEO Audits

By prompting various AI search engines, we can track brand performance and identify key areas for improvement. 

Content Audit

Let’s look at your existing content and optimise it for AI search engines.

Technical Implementation

We can make your website content easily accessible to AI crawlers and embeddings systems.

Visibility

Let’s analyse your website’s structure, linking & other key elements.

Progress Tracking

We can revise this and

Click Through Rate

We’ll revise optimise your page meta tags.

Frequently Asked Questions

SEO is the process of improving a website’s visibility on search engines like Google. It involves optimising content, improving site structure, and building backlinks to rank higher in search results. SEO helps attract organic traffic by targeting relevant keywords and enhancing user experience.

Most businesses begin to see initial results within 3-6 months, while more substantial improvements may take 6-12 months or longer. The timeline varies based on factors such as competition, market trends, and the current state of your website. Websites undergoing major changes—such as code updates, migrations, or editorial adjustments—may experience delays. In highly competitive industries, achieving higher rankings through SEO typically requires more time and effort.

  • Google Keyword Planner – for identifying new keyword opportunities.
  • Google Search Console – for tracking the performance of pages and keywords. 
  • Google Analytics – identifying weak areas of the website.
  • Hotjar – Analysing user interaction with the website. Installing surveys to gather feedback and user requirements.

You can do SEO, but it’s a good idea to go with a team with expertise for advanced strategies, and faster results. They handle the work while you focus on your business, with specialists covering every aspect of SEO.

The internet is constantly changing and so to are your customers needs and preferences. We recommend that you keep in touch with your customer base at all times, revising your website content and experience. SEO is a competitive process so it’s a good idea to see how other businesses are positioning themselves.

Contact us via for a free consultation. We will discuss your business goals, analyse your website, and develop a customised SEO strategy using the user-centred approach.

  • International SEO
  • Blog Post Copy

Pricing

£30/hr

Includes: 

  • GEO Audits
  • Content Audits
  • Content Updates
  • Technical Implementation

Our Clients

Case Studies