Case Studies
Ta Mill: SEO Strategy
Ta Mill are based in Cornwall and offer self catering cottages, lodges and weddings. We’ve been helping to make improvements on their average click through rate (which was at 0.3%) and page rankings. We identified pages with high impressions, refined keyword strategy for search intent, and then crafted a more engaging meta descriptions. Afterwards we added more helpful information to the pages like FAQs.
The results 3 months later include:
- Average website click through rate lift of 0.7%
- 4 pages have moved -20 positions in rank.
We’ve Hotjar’s recordings tool to identify key areas for improvement on desktop and mobile device, and have installed a low-effort popup survey which appears on page exit to gatherfeedback about pages.
UnBarred Brewery: Mailing List Design
The UnBarred brewery send out a transactional newsletter every week. We redesigned their newsletter to be consistent with the website and optimised it so that it displays correctly in popular email inboxes on mobiles. We made the newsletter more helpful by providing important contact information.
UnBarred also send out automated emails after sign-up that we styled to look similar.
The Brighton Box Gallery: Woocommerce Store
The Brighton Box Gallery required a new Woocommerce web store to become eligible for the Own Art Loan scheme. We redesigned the store to create a more gallery-like experience, by remodelling artwork descriptions and providing helpful information alongside the art pieces. We preserved Google ranking by replicating information architecture and SEO to the new site, using 302 and 301 redirects where necessary. We also helped to solidify the artists onboarding process, and introduce new systems for greater organisation and communication between the staff.
UnBarred Brewery: Shopify Store
UnBarred is a micro brewery based in Brighton that required support with their Shopify website. We updated their Shopify theme, added custom theme functionality, improved on page SEO, and optimised many pages to be more helpful. We’ve adjusted meta tags to improve the click through rate from Google for pages with high impressions and finding new keyword opportunities. More recently we’ve been improving the ranking of UnBarred Beer Club page on Google by focusing on providing a more helpful user experience – adding FAQs, testimonials, and working on the product story. We’ve created documentation to help new staff stay on top of the website.
EARL Conference: WordPress Website
Enterprise Applications of the R Language (EARL) is a cross-sector conference focusing on the real-world commercial use of the R programming language. The brief was to make a transactional website that was highly informative, providing details about the conference, and selling tickets. We created a fully responsive website over the period of three weeks, using the EARL branding guidelines.
The website helped Datacove (the event organisers) win the Gatwick Diamond Business award.
Know Analytics: WordPress Website
Know Analytics are experts in digital marketing. They required a website that was highly informative, showcasing their mission, and their range of products. We made them a WordPress website that was responsive, and mobile optimised.
Resilience Continuity: WordPress Website
Resilience Continuity are consultants that required a brochure website in order to showcase their work with large international clients. The website conveys themes of scale, security, and simplicity, with a slick and professional finish.
Solutions
Custom WordPress sites, secure managed hosting, and performance optimisation.
Theme design, Shopify development, product setup, and UX optimisation for better sales.
We refine your strategy to improve visibility, rankings, and long-term organic growth.
A fast, user-friendly online store built for conversions and easy product management.
We identify user motivations and remove friction so visitors can navigate, act, and convert.
Email design, automation flows, and strategic content planning.