What Is Search Engine Optimisation (SEO)

SEO is the process of improving a website’s visibility on search engines like Google. It involves optimising content, improving site structure, and building backlinks to rank higher in search results. SEO helps attract organic traffic by targeting relevant keywords and enhancing user experience.

When Will I See SEO Results

Most businesses begin to see initial results within 3-6 months, while more substantial improvements may take 6-12 months or longer. The timeline varies based on factors such as competition, market trends, and the current state of your website. Websites undergoing major changes—such as code updates, migrations, or editorial adjustments—may experience delays. In highly competitive industries, achieving higher rankings through SEO typically requires more time and effort.

What Tools Do You Use For SEO?

We use tools such as Google Keyword Planner for identifying new keyword opportunities, Google Search Console for tracking the performance of pages and keywords, Google Analytics for identifying weak areas of the website, and Hotjar for analysing user interaction with the website and installing surveys to gather feedback and user requirements.

You can do SEO, but it's a good idea to go with a team with expertise for advanced strategies, and faster results. They handle the work while you focus on your business, with specialists covering every aspect of SEO.

Is SEO An Ongoing Process?

The internet is constantly changing, and so too are your customers' needs and preferences. We recommend keeping in touch with your customer base at all times, revising your website content and experience. SEO is a competitive process, so it's a good idea to see how other businesses are positioning themselves.

How Do I Get Started?

Contact us for a free consultation. We will discuss your business goals, analyse your website, and develop a customised SEO strategy using the user-centred approach.

We do not offer International SEO.

Website Consultant in Brighton

Unsure how to grow your rankings, traffic, leads, and revenue? As an experienced website consultant in Brighton, I create tailored, actionable strategies aligned with your unique business goals.

Areas I can help in

Brand & positioning SEO

If you are unsure where to focus first, I can help you create a clear, practical plan for improving rankings, attracting better traffic, and turning organic search into a more reliable source of leads.

This can include SEO audits, keyword research, search intent analysis, competitor research, content planning, page prioritisation, and local SEO strategy for Brighton and service-area businesses.

Technical website improvements

Technical issues can quietly hold back your rankings, user experience, and conversions. I can review the foundations of your website to identify anything that may be stopping search engines or users from accessing, understanding, or trusting your site.

This can include site speed, Core Web Vitals, crawlability, indexing, broken links, redirects, canonical errors, site structure, schema markup, sitemap optimisation, and general technical health.

On-page SEO and content optimisation

Your key pages need to be easy for both Google and potential customers to understand. I can help improve the structure, wording, and optimisation of your pages so they have a better chance of earning visibility, clicks, and enquiries.

This can include page titles, meta descriptions, heading structure, keyword mapping, internal linking, content clarity, trust signals, calls to action, and making sure each page has a clear purpose.

Conversion rate and user experience improvements

Getting more traffic is only useful if your website turns the right visitors into leads, enquiries, bookings, or sales. I can review how people move through your site and recommend improvements that make it easier for them to take action.

This can include landing page reviews, navigation improvements, clearer page layouts, stronger calls to action, enquiry flow improvements, design recommendations, and changes that reduce friction for potential customers.

Website redesign and development support

If you are planning a new website, redesigning an existing one, or already working with a designer or developer, I can help make sure the project stays focused on SEO, usability, and business growth.

This can include pre-redesign planning, website structure, page planning, agency or developer briefs, migration checks, launch support, post-launch testing, and making sure important SEO value is not lost during the process.

Analytics, tracking and performance measurement

To improve your website properly, you need to know what is working and what is not. I can help review your data so decisions are based on real performance rather than guesswork.

This can include Google Analytics and Search Console reviews, conversion tracking checks, traffic analysis, ranking analysis, enquiry tracking, performance reporting, and recommendations based on real user behaviour.

My consulting process

Diagnose – Audit your website’s technical health, performance, and user experience bottlenecks.
Prioritise – Identify the highest-impact improvements based on your core business objectives.
Improve – Fix structural problems, optimise pages, and deploy accurate data tracking.
Validate – Periodically measure the concrete impact of the technical and content fixes.
Monitor – Continuously check performance to identify new growth opportunities.

Pricing

From £50/hr.

Frequently asked questions

Why should I hire a website consultant instead of managing it myself?

You can manage some website improvements yourself, but a website consultant helps you see what to focus on first and avoid wasting time on low-impact changes. I can review your website from a technical, SEO, content, user experience, and conversion perspective, then turn that into a clear, prioritised plan.

This is especially useful if your website is not generating enough enquiries, you are unsure why rankings or traffic have stalled, or you are planning changes and want to avoid damaging existing SEO value. Instead of guessing, you get practical recommendations based on what is most likely to improve visibility, trust, and business results.

Is website optimisation a one-time project?

No. Software updates, competitor tactics, and user behaviours change constantly. I recommend reviewing your website content and technical performance on a monthly basis to sustain long-term growth.

When to hire a consultant?

Businesses generally bring in a website consultant during critical transition phases:

Before a Redesign: To avoid making costly errors and to define clear specifications before paying an agency.
Stagnant Business Growth: When an existing website receives traffic but fails to generate conversions or sales.
Mid-Project Troubleshooting: When a current website build is running over budget, missing deadlines, or suffering from poor communication.

Our clients

Case studies

See how we’ve helped →